MasalToys: International E-Commerce with a Bundle Builder

In toy retail, single small items end up in low basket totals. For MasalToys we combined a shopping engine in which the customer builds their own bundle with a multilingual, multi-currency e-commerce platform. The store now sells to overseas customers in their own language and their own currency.

In short: MasalToys is a toy e-commerce brand that also sells abroad. The problem was that small single items produced low baskets, and that differences in language, currency and payment had to be managed in overseas sales. Skysoft developed a bundle builder in which the customer picks 6–50 items and builds their own bundle, with the discount growing as the count rises, on a multilingual, multi-currency platform. Customers now build their own bundle and shop with a higher basket total.

The Challenge

Raising the basket total on small items is hard.

Toy retail has a structural problem: the catalog is largely made up of items with a low unit price. The customer drops one product into the basket, moves through the shipping and payment steps, and the visit is over. The average basket total stays low, while shipping cost puts a disproportionate load on every order. The classic answer — ready-made sets with fixed contents — usually stays on the shelf, because it never lets the customer pick what they actually want.

The second difficulty came from international sales. A buyer abroad wants to read about the product in their own language, see the price in their own currency, feel no hesitation at the payment step and know the shipping and return terms clearly. None of these layers is a matter of "translation" on its own; together they touch the content, pricing, payment and logistics flows all at once.

  • One small item = a low basket total
  • Ready-made sets with fixed contents are not flexible
  • Buyers abroad expect their own language and currency
  • Payment, shipping and return confidence decide the purchase
The Solution

A shopping flow where the customer builds their own bundle.

We did not drop an off-the-shelf module into MasalToys; we developed a bundle builder engine shaped around the brand's product structure, together with a store platform suited to international sales.

Bundle builder engine

The customer builds their own bundle by picking between 6 and 50 items from the catalog. The selection screen shows the remaining item allowance and the current bundle total step by step.

Tiered discount

As the number of items in the bundle rises, the discount goes up automatically and reaches up to 40%. The customer sees instantly what one more item is worth.

Multilingual content

Product, category and store copy are managed per language. Buyers abroad browse the site in their own language, while the content team works from a single panel.

Multiple currencies

Prices are shown in TRY and USD. The customer follows the total in their own currency all the way through the basket and payment steps, with no exchange rate surprises.

Secure payment and shipping

A payment flow secured with 256-bit SSL encryption, free shipping above a set order value and a 14-day easy return policy were built into the store experience.

Campaign management

Discount tiers, campaigns and the free shipping threshold are updated from the admin panel. Changing a campaign needs no developer support.

The Result

The more the customer builds, the bigger the basket.

The figures below sum up how the system running live in the MasalToys store is set up.

6–50
Items selectable in a single bundle
40% max
Discount that grows with the bundle
2
Currencies: sales in TRY and USD
14 days
Easy return window

What changed on the business side?

The bundle builder created a mechanism that grows the basket without ever telling the customer to "buy more": the decision stays with the customer and both sides gain. At the same time the store became able to address buyers abroad in their own language and currency, so the uncertainty over language and exchange rates no longer stands in front of the sale.

  • Customers build their own bundle and shop with a higher basket total
  • Buyers abroad are served in their own language and currency
  • Discount tiers are applied automatically by rule, not by hand
  • Campaign and threshold changes are made from the panel, without touching code
Technology & Scope

A platform ready for international sales.

The scope of the project went well beyond a storefront site. The bundle logic had to stay consistent with the basket, stock, campaign and payment flows, so the engine and the store were designed as parts of the same whole.

  • Custom-built bundle engine
  • Multilingual content and catalog management
  • Multi-currency support (TRY and USD)
  • Secure payment and shipping integrations
  • Campaign and discount tier management
  • Mobile-first, fast-loading store interface
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Frequently Asked Questions

About the bundle system and international sales

How does the bundle builder system work?
Instead of buying a ready-made set, the customer builds their own bundle. They pick between 6 and 50 items from the catalog; as the number of selected items rises, the discount applied to the bundle goes up automatically and can reach 40%. The discount rate, the remaining item allowance and the current bundle total are shown live while the customer is choosing.
How do you build a multilingual, multi-currency e-commerce site?
Language and currency are not simply a matter of translating the interface. Content copy, product names and the category structure have to be manageable per language; prices have to be displayed per currency; and payment, shipping and return terms have to be able to differ by target market. On the MasalToys project these layers were designed as multilingual and multi-currency from the very start; the store sells in TRY and USD.
Can a bundle system be built with off-the-shelf e-commerce packages?
Most off-the-shelf platforms support set products with fixed contents; a bundle engine that lets the customer choose items freely, raises the discount in tiers as the count grows and stays consistent with stock levels usually calls for custom development. At MasalToys this engine was custom built together with the basket, stock and campaign management.
How is payment security handled on a site that sells abroad?
Site traffic is encrypted with 256-bit SSL and the payment flow runs over a secure payment infrastructure. Alongside that, trust factors such as free shipping above a set order value, easy returns within 14 days and 24/7 support directly influence an overseas customer's decision to buy, so they were designed in as part of the store experience.
Related Services

The capabilities we used on this project

E-Commerce Solutions

We build conversion-focused online stores that sell both at home and abroad.

Custom Software

We develop brand-specific engines for the business rules off-the-shelf modules cannot cover.

Integrations

We connect sales channels to one another through payment, shipping, marketplace and ERP integrations.

Web Design

We design mobile-first, fast interfaces that match the brand's own voice.

SEO & Digital Marketing

Organic visibility and performance planning by target market for multilingual stores.

Mobile Application

We run your e-commerce platform through iOS and Android apps on the very same data.

Let's give you a store that sells abroad too.

Tell us about your product structure and your target markets, and we will map out the bundle, language, currency and payment setup together.

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